Need the best image sizes for Facebook? It’s so frustrating when something looks perfect on your computer, then you look at it on a smartphone and it’s a mess! Let’s run through the best image sizes for Facebook so everything looks great everywhere.
NOTE: It’s still always a good idea to check your image on both a computer and mobile device after you put it up, but having these dimensions to start will save you a lot of hassle.
Facebook Profile Picture Size
Profile pictures on Facebook are square, although they are sometimes cropped into a circle. They display at 170 pixels x 170 pixels, but if you’re custom creating them I recommend sizing them at 400 x 400.
The reason I do that is Twitter, LinkedIn and other social platforms require them to be that size, so at 400 x 400 you’re all set for multiple platforms.
TIP: Make sure the photo looks great in a circle, and looks great when it’s really tiny, because that’s how it will look on a smartphone.
Facebook Cover Photo Size
Facebook lists the cover photo at 820 x 312 on a desktop computer, and 640 x 360 on mobile. I prefer to design mine at 820 x 461 as suggested by LouiseM.com. It’s the best size for both desktop and mobile, as long as you keep your content in the middle because the edges will get cropped off.
If you are creating for a personal page, keep in mind that your profile photo will cover up part of your cover photo as shown below.
Facebook Photo Post Sizes
You can upload any photo size you want to Facebook and they will make it fit, but occasionally it might get cropped in the news feed.
I like to go tall whenever possible because you take up more real estate in the news feed, on both Desktop and Mobile. My theory is the more time someone’s eyes spend on your image, the more likely you are to get them to stop and engage with it!
Here is a short, wide photo from my page:
Shorter, wider photos take up very little space when someone is quickly scrolling through their Facebook News Feed. Here is a tall photo:
That’s quite a difference!
Facebook Ad Image Size
To the frustration of marketers, Facebook has always required image sizes for ads to be 1200 x 628 pixels.
Just recently they started allowing square images. As we discussed with post images above, this is a game changer. Square images (suggested at 1200 x 1200 pixels) allow more space in the Facebook News Feed.
Facebook Group Photo Size
Facebook suggests group photos should be 1640 x 859 pixels. Watch out – a tiny piece at the top and bottom won’t show so make sure nothing important is there. Here is the cover photo from our Five Minute Social Media Facebook Group:
Facebook Event Photo Size
Photos for Facebook Events are 1,920 x 1,080 pixels, which is standard widescreen:
Just keep in mind it can look slightly different on mobile, so check it both places after uploading.
I hope these best image sizes for Facebook have been helpful! Bookmark this page for future reference.
Got more questions? Join us in our free Facebook Group. Request to join and I’ll approve you – Would love to have you there!
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Jerry Potter is the Creative Director and CMO for Mastodon Media, as well as the founder of Five Minute Social Media, a YouTube channel that teaches small business owners to maximize their social media marketing. Living in Seattle, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.