Good news. You don’t have to be on all the social networks. But you should be strategic when choosing the best social media networks for small businesses.
For years I’ve been telling people to focus on 2 social networks.
Facebook, because everyone is on it and most legitimate businesses should be.
And the one you like the most, because that’s the one you’ll do a great job on.
That’s an overly simplistic way of looking at it, so over the last year I’ve been using a new way to think about it with my clients. Now I want to share it with my Five Minute Social Media Family.
I call it the $5 Method, and it’s explained in this video.
Use 3 Questions To Determine The Best Social Networks For Your Small Business
1. What platform is your audience on?
Almost everyone is on Facebook, younger customers are on Snapchat, business people are on LinkedIn, people who like nice visuals are on Instagram. I can’t answer this question for you, but you should decide – Where are your people?
2. Which social networks do you enjoy the most?
You’ll do the best job at the ones you like the most (or hate the least).
3. Which social networks play to your strengths?
If you’re a photographer, probably Instagram. If you love being on camera, probably Facebook or YouTube. If you’re a great writer, maybe LinkedIn. Make a list of your strengths and then see which social networks they fit best with.
Got any questions? Let me know here – I’m happy to help!
Jerry Potter is the Creative Director and CMO for Mastodon Media, as well as the founder of Five Minute Social Media, a YouTube channel that teaches small business owners to maximize their social media marketing. Living in Seattle, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.