Want to convert Instagram to a Business Account? This shows how to do it, why you should do it, and how to change it back if you don’t like it.
So why would you consider converting to an Instagram business account? You certainly don’t have to. Instagram doesn’t require it. You can run a personal account for your business. But there are advantages.
First of all you’re gonna get free analytics from Instagram. you’re gonna know who your followers are, their genders, their ages, where they are geographically. They’ll tell you how many profile visits you’ve had, you’ll be able to have links on your profile to your email, to your phone number, to get directions to your physical location.
But the coolest thing that you get by signing up for that is it’ll tell you when most of your subscribers are online.
With the Instagram algorithm it’s pretty important to try and put your content out there when a lot of people will engage with it right away. That first hour is pretty important when Instagram
tests your content and decides how many more people they’re going to show it to.
Finally you can pay to promote your posts and show them to more people. If
you have a legitimate conversion magnet, in other words you have a post that’s actually gonna
make you money, then that might be worth considering.
Before you try and convert your Instagram to a business account, you’re going to need a Facebook business page. If you don’t have one, you can set one up in less than five minutes with this tutorial.
Here’s how to convert to a business account (it skips to the tutorial section of the video because we already covered the first part above, but feel free to skip back to the beginning):
Remember, if you don’t like having a business account, Instagram is allowing you to switch back at anytime (at least for now).
One more bonus: Business accounts can pre-schedule their posts using 3rd party software.
Jerry Potter is the Creative Director and CMO for Mastodon Media, as well as the founder of Five Minute Social Media, a YouTube channel that teaches small business owners to maximize their social media marketing. Living in Seattle, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.