Want to know how to post on a Facebook Business Page from Instagram? This tutorial will show you how easy it can be, but also why you might not want to use it.
You’re busy. I get it. We all want to save as much time as possible on almost everything we do. So why wouldn’t you just have your Instagram posts automatically show up on Facebook?
In general, it’s best to create content for each social network separately. The idea or concept behind the post can be the same, but some things should be different.
Why You Shouldn’t Auto-Post To All Social Networks
- You might use the same image on Facebook, Instagram and Twitter, but you might resize it so it appears best on each platform.
- On Facebook, the caption appears before the photo in someone’s feed, while on Instagram it appears afterward. On Facebook the caption might get someone to slow down and look at the photo, while on Instagram your photo better be compelling if you want people to look at the caption.
- While you can send people to a website from Instagram, it’s a terrible user experience because posts in the news feed don’t have clickable links.
- Hashtags are a near essential component of your Instagram strategy, but on Facebook they don’t do much more than clutter up your post.
- Auto-Posting usually means posting at the same time, but your ideal posting times are usually different for each social network.
All that being said, sometimes the same image with the same caption is perfect for both your Facebook Business Page and your Instagram Business Profile! In those cases, follow the method below to connect your accounts and share to Facebook from Instagram.
How To Post On A Facebook Business Page From Instagram
By the way, I don’t recommend auto-posting from Instagram to Facebook, but I do recommend auto-posting from Instagram to Twitter – but you shouldn’t use Instagram’s built-in sharing tool. Instead use this free tool to get your Instagram images to show up in your Twitter feed.
Want some ideas to create more shareable content? Pick up your free list of 24 Social Media Content Ideas For Business Owners.
Jerry Potter is the Creative Director and CMO for Mastodon Media, as well as the founder of Five Minute Social Media, a YouTube channel that teaches small business owners to maximize their social media marketing. Living in Seattle, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.