Let’s talk Instagram Analytics.
The easiest way to grow a social media account is to look at what’s working and do more of it! Also look at what’s not working and knock it off.
Thankfully, Instagram has been nice enough to offer us free analytics, or Insights as they call them.
Analytics is a nerdy word that can be intimidating, so in this video I break down where to find your Instagram Analytics, how to interpret them and some specific examples of how you can use them to grow your account.
FIRST: If your Instagram account hasn’t been converted to a business profile you’ll need to do that. It’s free and takes less than 6o seconds, and I show you how in this video.
If you already have an Instagram business profile, hit play below and we’ll get started:
BTW, since releasing this video, an update has moved where to find Instagram Insights. This screenshot shows where you can find it now:
Got a question? Contact me here, or better yet, join our free Facebook Group and ask so that others can benefit from your question too!
Jerry Potter is the Creative Director and CMO for Mastodon Media, as well as the founder of Five Minute Social Media, a YouTube channel that teaches small business owners to maximize their social media marketing. Living in Seattle, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.