Posting video to Facebook Business Pages is easy if you do it right! I’ll show you how to do it on a computer or mobile/smartphone, plus tips on optimizing it.
In addition to showing you how to upload & post, I think it’s important we cover adding captions to your video.
According to Facebook, 85% of the videos watched on their platform are watched without sound.
The videos often auto-play, but the audio doesn’t.
It’s not that people don’t like sound on their videos – why else would we pay $14 to see a movie in a theater?
It’s just that sound can be inconvenient on Facebook because you’re scrolling through your feed…
- in bed with someone sleeping
- on a bus
- on the toilet in a public restroom (admit it!) 😁
Here’s the great news:
Facebook will auto-caption videos on business pages!
Let me show you how to set up captions, along with some other best practices for uploading video to Facebook.
And if you haven’t gotten it yet, pick up your free list of 24 Social Media Content Ideas For Business Owners.
Jerry Potter is the Creative Director and CMO for Mastodon Media, as well as the founder of Five Minute Social Media, a YouTube channel that teaches small business owners to maximize their social media marketing. Living in Seattle, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.