(Without chasing trends, posting 10x/day or spending a single cent on ads)

It’s true: Social media can quickly overwhelm the rest of your business (and life), leaving you desperately looking for a shortcut, or abandoning posting almost entirely.


Then every passing day that you don’t have a posting strategy for your business, you are forced to choose between 2 nuclear options…

Choice #1:

I’m just going to ignore social and NOT think about all of the business opportunities and $$$ I’m missing out on. 

Choice #2:

Okay, I’m gonna randomly post pics of my dog with no marketing strategy whatsoever. Should be fine.

You are not alone.

Thousands of entrepreneurs face this same dilemma over and over again.


Some throw money at the problem, spending thousands of dollars per month to hire a marketing agency. But for many entrepreneurs, this is 100% out of the question.

So how are some businesses thriving on social media, bringing in a constant stream of leads and sales?

It’s like there’s a secret social media marketing strategy that you’re not in on, and you just wish somebody would fill you in already!

I can be that somebody for you!

I was exactly where you are…

Hey, I’m Jerry Potter and I was exactly where you are. I was struggling to do #AllTheThings on social media for multiple businesses – and seeing little to no results. IT WAS RIDICULOUS.

Then I figured out the problem with using social media for business (and it was obvious once I did) – since then, I’ve been lucky enough to help hundreds of thousands of entrepreneurs with their social media marketing all over the world – and I can help you too.


{Drumroll please}

Everything works on social media. 🤯

✅ Posting MORE and posting LESS? Yup, both work.

✅ Long Videos and Shorts? Check and Check.

✅ Instagram, TikTok, Facebook and YouTube? All work.

So you need a plan that…

😀 Plays to your unique strengths and weaknesses, as well as the nuances of your industry and market.

⏱ Focuses on the 20% of tasks that lead to 80% of the results (you’ll ditch the rest).

💪 And most importantly, you can actually keep up with!

And once you have your custom plan, amazing things happen quickly…

Joanna Inks was struggling with social media for years, but as soon as she created her custom plan, she booked $1400 worth of new business in 48 hours.

Tom Love got his first customer from Facebook 30 minutes after publishing his business page.

Becky quickly took action saying, “I was planning to hire so many people to help me build my brand. Who would have thought that I could do most of it myself?”


Join me inside…

29 Days To Endless Free Leads Course

For the first time in social media history, entrepreneurs can reach their ideal clients and customers, without spending thousands on ads, by taking advantage of the new social media algorithms…

Here’s how our members attract new clients month after month:

29 Days To Endless Free Leads Course

By Using The D.A.T.E. Framework To Get Endless Free Leads

 You’ll never worry about what to post and where it should go again after we set up the D.A.T.E. Framework (Discovery -> Acquaintance -> Talking-> Enchanting -> Sales) in your business, building your workflow for endless free leads. You’ll have your own easy-to-follow plan.

29 Days To Endless Free Leads Course

By Creating Posts & Videos Faster With Our Proven Templates & Prompts

Script writing and content creation gets way faster with our library of proven templates (we call them ‘formula’s to stick with the Leads Lab theme), and you get new ones added every month.

29 Days To Endless Free Leads Course

By Getting Ideas & Inspiration From Our Amazing Community

Your membership includes access to our community of fellow entrepreneurs that are already implementing the system for endless free leads right along with you. And as a bonus we offer optional accountability groups for those seeking to get things done even faster.

29 Days To Endless Free Leads Course

By Using Our What's Working Now Updates To Make Sure Their Strategy Keeps Improving

We all know social media changes constantly, so once a month members get access to a private update called “What’s Working Now from The Lab.” You’ll always know what changes to worry about and which you can ignore.

29 Days To Endless Free Leads Course

By Never Feeling Stuck Thanks To Unlimited Support

Every week Jerry hosts a live members-only Q&A, plus you can ask questions in our Facebook Group 24/7, and we make sure every question gets answered.


29 Days To Endless Free Leads Course

You could pay a quality ads specialist to run paid campaigns for your business, which starts around $2,000/month (every month, until you don’t want leads anymore).

And that $24,000/year is just to manage them, the ads themselves will cost thousands more!

Enroll now and receive these special bonuses…

29 Days To Endless Free Leads Course

Bonus #1: The Complete Content Repurposing Blueprint ($297 Value)

No business owner has endless hours to be creating content, so I’ll show you how to quickly turn one piece of content into many, repurposing your short form videos across YouTube Shorts, Facebook & Instagram Reels, or TikTok, getting you discovered by huge additional audiences.

29 Days To Endless Free Leads Course

Bonus #2: Outsourcing Your New Social Media System ($199 Value)

Once you’ve set up your new social media leads system, you may want to outsource some of the tasks, right? I’ll show you exactly how to do it step-by step, without having to overpay an expert.

Annual Membership Benefits

Here are additional benefits to speed up your results if you sign up for a full year:

Get 2 Months FREE

By joining for 12 months you save $189 (and our “One New Client Guarantee” still applies (see below).

Quarterly Mastermind Retreat Access

Every quarter I lead a virtual mastermind to help you outline new goals and create strategies to achieve them, and this is included for annual members.

Get 50% Off Anything Else We Offer

To be clear, you may not need anything else outside of Leads Lab, but occassionally you might want some private help or a specialized training, and you’ll get 50% off every time.

30-Day Money Back Guarantee

We’re so sure you’ll love Social Media Leads Lab as much as the hundreds of other members, just let us know if you’re not completely satisfied and we’ll cancel your membership and issue a full refund. 

If you’re ready to stop “posting & hoping” and want to grow your business smarter and faster with your own customized social media leads system, choose your plan and enroll now!


You don’t have to decide whether you want to commit to being a member today.

Sign up now, see what it’s like inside the program, and then decide.

If you don’t get at least one new client in your first 30 days, send us a message and we’ll cancel your membership and issue a full refund.

Anything you’ve learned or downloaded is yours to keep.

“Many people wish they started sooner. Almost nobody wishes they started later.”

-James Clear, author of  Atomic Habits

What other business owners are saying…

“It has relieved stress for me – so much!”

-Trish Dunn
“It really has freed up my time so much, and that has given me confidence!”

-Terri Kaiser

Watch this video to hear from others who have worked with Jerry Potter to build a custom social media plan for their business.

“It’s so easy to put into practice. I’m finally getting in front of new people.”

-Alicia Forest

“It made a difference in the first 2 weeks. I couldn’t believe it!”

-Brian Wild



Should my business be at a certain level before I join?

This program is best for entrepreneurs who already have at least some clients or customers who love what you offer, and are just looking to reach more people.

However if I were starting a new business this year, I’d start my social media strategy 6 months before I had anything to sell.

How much time will the program take me?

The kickoff program in Social Media Leads Lab (29 Days To Endless Free Leads) is designed to be set up in less than 29 days.

The amount of time it takes to implement will vary from person to person, but the whole idea of this program is to focus on efficiency! Each section is broken down into short, bite-sized lessons.

Will this work for me if I have a team?

For sure, many entrepreneurs have a team member join the membership and set things up for the business.

And if you have a team and want to turn more of your social media over to them, the Outsourcing Bonus Training guides you how to do that step-by-step, while avoiding risky activities like sharing your passwords to everything.

Will I be able to get direct help from Jerry Potter?

It’s frustrating when you join a program but don’t get any support, isn’t it?

You can post in our private Facebook Community anytime and Jerry Potter makes shure every question gets answered. There’s also a Live Q&A with Jerry Potter every Monday so you can discuss your strategy directly with him if you’d like to!

How long do I have access to the materials?

All course materials are available to you as long as you’d like as a member of Social Media Leads Lab! Similar to Netflix, if you leave the program you will no longer have access.

My business is different, how do I know this will work for me?

My business is different too! They’re all different.

The primary principles we cover are based on what works in social media as well as human behavior. They aren’t tricks or hacks, and aren’t likely to change anytime soon. Because of that, they apply across industries and businesses.

However, your business is still different (as you said), so send a message from the lower right corner of your screen about your business and I’m happy to provide honest feedback to help you decide. And yes, I have told people it’s not right for them!

Why should I join today instead of waiting?

Because this is what’s working now.. But also because it’s time for you to take action.

If you’re here you probably aren’t happy with your social media results, and continuing what you are doing will likely produce more of the same lack of results.

Do the trainings come out all at once or a little bit at a time?

When you first join, the main training modules will drip out over 3 weeks, but we’re ahppy to unlock things faster if you’d like. After that new trainings and tools are added regularly to help you become even more successful.

When are the live elements of Social Media Leads Lab?

Live Q&As are typically every Monday, with times that are friendly for North America, Europe and Australia. There will be a few exceptions for holidays.

Attendance of live events is optional because replays will be available later the same day. You’ll also be able to ask questions and get answers between the live calls as well!

What if I can't make the live calls, will I miss out?


Most members don’t reguarly attend the live calls because they can get help anytime by posting in the Facebook Group. All Q&As are also recorded and uploaded to our searhable hub.

What is your refund policy?

Your investment is covered by the One New Client Guarantee.

If you don’t get at least one new client in your first 30 days, send us a message and we’ll cancel your membership and issue a full refund.

Anything you’ve learned or downloaded is yours to keep.

Have another question? Send us a message with the chat box on the lower right hand corner of this page. Every question gets answered. If the chat box doesn’t appear on your device, click here to send an email.