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Engagement vs. Sales on Social Media – Do You Need Both?

by | Sep 7, 2021 | Marketing, Podcast

“Adding an engagement strategy can easily quadruple your sales, compared to focusing on sales alone.”

Engagement is the big buzzword around social media, but do we need engagement if all we really want is sales?

You can probably get sales on social media without engagement, but it will cost you a LOT more time and/or money.

But when you combine engagement with sales, the results are exponential. In other words, if you take one part engagement and add it to one part sales, you’ll end up with 3-4 times as many sales as you would without any engagement.

In this episode of Social Media for Streamlined Entrepreneurs I’m sharing 3 reasons why engagement helps drive sales.

And if you’re struggling to get your audience engaged, I’m sharing 3 of my favorite ways to get them commenting.

If you enjoy this content, follow our podcast: Social Media For Streamlined Entrepreneurs:


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In this episode:

  • [01:18] Is engagement important on social media or can we just get sales?
  • [02:02] Engagement helps you build a relationship before asking them to buy.
  • [04:29] An early mistake I made in my business.
  • [05:36] Engagement creates conversations around your product or service
  • [07:19] Engagement is the best way to maximize your reach on social media.
  • [10:20] 3 easy ways to increase engagement.
  • [13:28] Our community #WIN Of The Week where Michelle Tayler, who said she was petrified about doing Facebook Lives, has now gotten comfortable enough to face an audience of 10,000 ideal clients!

3 Secrets To Streamlining Your Social Media

I'm teaching a new training soon where I'll show you the 3 secrets you need to know to streamline your own social media:

SECRET #1: Why the things you see others doing on social media aren’t working for you (and how to fix that).

SECRET #2: Why it doesn’t matter when you post (and the question you should be asking instead)

SECRET #3: The key to social media success that has nothing to do with social media

This training is free but space is limited - Click below to get your access now.

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